In the first installment of our newest limited series with Rich Friesen of Mind Muscles Academy, we’re taking aim at improving our trading psychology. Join us as we discuss why psychology is so important to successful traders and how we can begin to measure and understand its effects on our results. Rich also explains how to take inventory and track our mentality by using S.E.T. (Sensations, Emotions and Thoughts) scores and explains the difference between lousy and lucrative trades. We welcome everyone to follow along with the homework assignments and look forward to the opportunity to learn from one of the best!

If you have a question to submit for next month’s episode, email it to [email protected] or post it in our Discord.

2 Bulls in a China Shop: Recorded on 09/27/22

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About Rich:

Richard Friesen works with professionals and business leaders who want to increase their personal effectiveness with joy and grace. His neuroscience based Mind Muscles™ model gives his clients the opportunity to reach their goals with online training, simulations, interactive exercises, group support and real time decision processes.

Richard has been a futures broker for Merrill Lynch, a floor trader on the CME, CBOT and the options floor of the Pacific Exchange where he built and sold a successful options trading firm where he served on the Exchange’s board of directors. He also founded and built a financial software company and is the inventor of ten significant trading interface patents. This combined with his Master’s Degree in Clinical Psychology, Neurolinguistic Programing Master’s certification and neuroscience focus, brings a unique framework to business, investing and career success. Rich recently published “A Private Conversation with Money,” which observes the main character “Joe” who deals with all the conflicts, self-sabotage and belief systems around money and wealth.

Mind Muscles Website
Cocky Clanger (Blog)


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  1. Track S.E.T. scores as frequently as possible throughout trading sessions (until it becomes habit)
  2. Create (or Update) a Daily Affirmation that does not include deterministic outcomes
  3. Develop the criteria that needs to be met in order to step into the Executor role

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